111212 Markus Hällgren and Mattias Jacobsson presented their paper “Commodification in a risky business” at the Society for Risk Analysis (SRA) annual conference. The presentation investigated how Mount Everest have been commodified and how this contribute to potentially highly dangerous tightly coupled complex endeavour. Elmar Kutsch also presented his poster that dealt with organizational attention, an argument based on what happened on K2 in 2008 and Germany´s attack on France during WWII.